#whyCIB?

In just 27 years, CIB (Pty) Ltd (“CIB”) has grown to be one of the largest UMAs in South Africa, topping over R1.4bn annualised premium income with a world-class product range across Personal, Commercial and Niche classes that suit the needs of the client – where cover fits purpose.

The insurance industry is constantly evolving, with innovations in product and distribution channels, amendments in legislation and technological developments taking place almost daily. As a result, the needs of our brokers and policyholders are changing.

We recently asked the question:

“Why do brokers and policyholders choose to place their business with us?”

Executive Head of Sales and Marketing, Jon-Jon Smit, states “For a company like CIB, which heavily focuses on these needs, we have to ensure we remain relevant and continue providing the products and levels of service for which we have become well known and respected across the insurance value chain.
We spoke to a broad spectrum of our stakeholders – brokers, policyholders, shareholders, suppliers, and staff to identify what it is that makes CIB different.”


Here is an overview of the reasons:

  • Our diverse product range with regular product updates keeps us relevant and ahead of the competition
  • Our suppliers adhere to our standards of excellence and share in our vision
  • Exceptional turnaround times with efficient claims processes
  • Comprehensive underwriting processes upfront to ensure peace of mind and no underwriting at claims stage
  • Ensuring we provide diverse expertise and technical skills throughout CIB, resulting in the best possible service to brokers and clients alike

#WHY would a broker join our network?

  • Our wide product range and competitive pricing
  • Offering tailored solutions to meet clients’ needs
  • We have a country-wide footprint with personal attention through dedicated portfolio managers
  • Focus on risk management
  • Access to our state-of-the-art IT platform for policy and client administration
  • Access to decision makers and speed of decisions
  • One of the lowest rejection ratios in the industry
Download our #whyCIB brochure

Our top three core values are quality, service excellence and personalisation and we operate with an entrepreneurial mindset and partner with like-minded brokers to provide an efficient, streamlined customer experience.

CIB have experienced growth of 200% in the past 10 years, with premium increases below inflation every year for the past five years. Guardrisk Insurance Company Limited, our license carrier, is a Level 1 B-BBEE contributor.

Jon-Jon adds “Having been with CIB for 20 plus years, I am proud to be part of such a skilful, passionate and dedicated team. The quality and personalisation we have instilled in the business throughout everything we do, is what sets us apart. We build long-term strategies and partnerships with like-minded brokers, whilst having their best interests at heart. This is what makes our broker partners special. CIB strives to make our brokers look great in front of their clients and make it very hard NOT to do business with us!.”

Understanding the brokers world, CIB offers insurance done properly, in a personalised way.

To join our broker network, or get a quote, contact Jon-Jon Smit at jonjons@cib.co.za.

Learn more about #whyCIB